Strategic Cohesion and Leadership
How coaching unified Australian & New Zealand executant led a successful 20-year partnership.
Resourceful
IPO
Executive Team
Recruited
20-Year
Strategic Partnership
At a Glance
THE CHALLANGE
CR-X had developed world-leading big data technology but faced the challenge of transitioning from a technical laboratory into a commercially scalable business. The organisation needed clear strategic direction, market positioning, leadership alignment, and a sustainable go-to-market model to unlock long-term growth.
THE SOLUTION
We defined a new strategic direction, rebranded and repositioned the business, and aligned leadership around a focused go-to-market strategy.
Ongoing advisory support ensured the organisation scaled with clarity, discipline, and commercial focus.
THE RESULTS
Successful transition from R&D-led organisation to market-driven enterprise
Strong brand repositioning aligned to enterprise big data markets
Sustained growth through a long-term strategic partnership
"We took a virtual startup to an international trading business in five years."
- Ergad Gold