Rob Beck, principal consultant for Better Business Coaching, was asked to assist the management of the Australian and New Zealand operation. The Australian management team had lost some focus and cohesion after the original founders had exited the business.

CustomerView® needed to launch a complex omni-channel analytics platform while simultaneously building teams, processes, and a US go-to-market presence. Coordinating cross-functional, globally distributed teams amid COVID-related disruptions added operational complexity, requiring speed, alignment, and execution at scale.

CR-X had world-class big data technology but lacked clear market positioning and a scalable commercial strategy.
The business needed to evolve from a technical lab into a focused, market-ready enterprise.

Angels Shoes needed to grow its online presence to reach customers across all major Australian cities and remote areas.