Scalable WFM cohesion &
Market Launch
We built a clear operating framework, aligned cross-functional teams, and supported rapid go-to-market setup in the US.
Scalable processes and strong coordination enabled continuous delivery and a smooth launch despite global disruption.
Improved WFM
IPO
+60% US User Base
First 6 Months
Aligned User Base
First 6 Months
At a Glance
THE CHALLANGE
CustomerView® faced the complex task of launching a sophisticated omni-channel analytics platform while building the organisation, teams, and commercial engine in parallel. The initiative required aligning cross-functional product teams, integrating multiple enterprise data sources, and establishing a US-based go-to-market operation all across different time zones. Compounding this complexity, the delivery model relied on a distributed workforce during the COVID-19 pandemic, demanding strong coordination, scalable processes, and operational resilience to maintain momentum and ensure a successful market entry.
THE SOLUTION
We established a clear operating structure, aligned cross-functional teams, and supported rapid recruitment of a US-based go-to-market team. By implementing scalable delivery processes and coordinating a distributed workforce, we ensured continuous product development, smooth market entry, and operational stability despite global disruptions.
THE RESULTS
Successfully launched a scalable omni-channel analytics platform on schedule
Established and enabled a high-performing US sales and marketing operation
Maintained delivery velocity and operational stability across globally distributed teams
"We built a cohesive team despite all working from home - with Rob’s leadership, it was if we were in the same office."
- Gus Sharples