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BBCo
Better Business Coaching

We partner with you to scale revenue, sharpen your team, and build a business that works without you.​

  • Executive Coaching

  • Team Building

Book a Free Consultation

Trusted by Leaders at Companies Like:

Is Your Business Facing These Challenges?

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Revenue has plateaued

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Processes are breaking

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The team is burnt out

Strategic Solutions Designed for Growth

We offer individual coaching and guidance to senior management. We also conduct team building programs to harmonise executive teams, department heads, new project teams, and revitalise WFH and distributed workforces. 

Our Services

01

Leadership & Executive Coaching

Our coaching programs develop high-performing and inclusive leadership teams, strengthen alignment, and build accountability frameworks.

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02

Team building utilising TetraMap®

As an accredited TetraMap® facilitator, we guide teams to enhance communication, collaboration, and decision-making.

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03

'Change or Choke' initiatives with Emotional Intelligence

We incorporate principles from Jennifer Trethewey’s “Change or Choke” to help
Organisations adapt to market shifts, innovate effectively, and thrive in competitive
environments.

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04

Business Growth Coaching

We help established businesses scale operations, improve revenue streams, and execute strategic growth plans. Ideal for CEOs and owners of $1–100M turnover businesses.

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05

Performance & Profitability Improvement

We optimise your operations, enhance margins, and implement actionable KPIs for
measurable financial impact.

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Proven Results Through Case Studies

We help leaders bridge the gap between potential and performance. Here is the proof.

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+3X

Profit & IPO

in 2-Years Turnaround

Client:

Ray Spencer

Joint CEO / Philanthropist

The Challenges

Rob Beck, principal consultant for Better Business Coaching, was asked to assist the management of the Australian and New Zealand operation. The Australian management team had lost some focus and cohesion after the original founders had exited the business.

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+60%

US User Base

In 6 Months

Client:

Gus Sharples

Chief Technologist/Architect

The Challenges

CustomerView® needed to launch a complex omni-channel analytics platform while simultaneously building teams, processes, and a US go-to-market presence. Coordinating cross-functional, globally distributed teams amid COVID-related disruptions added operational complexity, requiring speed, alignment, and execution at scale.

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+ 5M

Series A Funding

4 months Early

Client:

Ergad Gold

Chairman

The Challenges

CR-X had world-class big data technology but lacked clear market positioning and a scalable commercial strategy.
The business needed to evolve from a technical lab into a focused, market-ready enterprise.

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+60%

Online Growth

Sydney, Brisbane, Melbourne

Client:

Naomi Dixon

Owner/Proprietor

The Challenges

Angels Shoes needed to grow its online presence to reach customers across all major Australian cities and remote areas.

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Meet the Partner Behind Your Strategy

20+ years of transforming Australian and international businesses.

Led by Rob Beck, a recognised motivator, team builder, and change agent. Combines executive-level experience with practical tools and frameworks. Focus on Process Alignment Outcomes for measurable impact.

Your Path to Success in 3 Simple Steps

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Discovery

We identify the hidden leaks in your business.

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Strategy

We build a bespoke roadmap for your team.

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Execution

We work side-by-side with you to hit your targets.

WHY BBCo?

Led by Rob Beck, a recognized change agent with 20+ years of transforming businesses across Australia and the globe.

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Global Expertise

20+ years of international business transformation.

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Strategic Frameworks

We combine executive-level experience with practical, proven tools.

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Result-Focused

A rigorous focus on Process Alignment Outcomes for measurable ROI.

Core Capabilities

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Business Performance

  • Business process improvement

  • Operational efficiency & ROI

  • Organisational design

  • Change management

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Leadership & Culture

  • Executive coaching & mentoring

  • Team building & alignment

  • Tetramap facilitation

  • Cultural transformation

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Growth & Strategy

  • Revenue & profit growth

  • Strategic planning & scaling

  • Go-to-market & pricing

  • Customer retention

OUR PHILOSOPHY: CHANGE OR CHOKE.

In a rapidly evolving market, standing still is the greatest risk. We provide the advocacy, training, and workshops necessary to ensure your leadership and culture don't just survive, but lead.

Grow Your Knowledge Base:
Free Resources for Leaders

BBCo Company Overview

Business Improvement | Leadership & Culture | Growth & Transformation

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TetraMap® Facilitation

TetraMap®: A Catalyst for Better Teams, Stronger Cultures and Higher Performance

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Change or Choke

How to Face Your Fear and Embrace Change in Your Business

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Emotional Intelligence

Self-Awareness: Recognizing and understanding your own moods, emotions, and drives, as well as their effect on others.

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